Prof. Nowak is one of the world’s leading experts on the modeling and computer simulation of social processes. Using cellular automata, he has modeled the emergence of public opinion in society and linear versus non-linear societal transitions. His current research projects include the use of cellular automata to simulate the emergence and maintenance of self-concept and linear and non-linear scenarios of societal change, the use of attractor neural networks to model interpersonal and group dynamics, and the use of coupled dynamical systems to simulate the emergence of personality through social coordination